Video marketing is the newest trend today. Videos are one of the most popular forms of content that online users consume on a regular basis, aside from images. Text-heavy sites, social media posts, blog posts, presentations, and other mediums are a little behind. Now, don’t get me wrong, text-heavy contents are still great and many people would still consume them especially if they are informative, well-written and engaging. However, there are reasons why videos are gaining a lot of popularity, so is video marketing.
The Difference that Videos Make
Video gives us a view of how things actually happen. It’s like comparing books and movies. In books, it’s up to you how to imagine a certain character’s appearance based on the book’s description. In movies, however, you won’t have to imagine how the characters look like or how the scenery looks like. It’s all there, shot and presented right in front of your eyes. No, I’m not here to debate about the importance of using your imagination, and before you ask, I love reading and movies and I think it’s important to read on a regular basis, but we’re talking about video marketing here.
In marketing, you don’t want your audience to imagine how your product or services look like, you have to present it to them in the clearest and most concise way as possible. You want to convince them, so you will do everything you can to be able to demonstrate to them how your products and services work. See? That makes sense now why video is becoming more popular than text marketing.
Imagine having to explain something very complex via text. It can be hard and some people might get something wrong – and it’s a very common occurrence. With video, what you have in mind is what exactly what people will see, unless you put hidden and double meanings behind your videos, but who would do such cryptic marketing videos anyway? Actually, they work wonders too depending on your niche and what you’re trying to accomplish. However, if you’re unsure, better not resort to it.
The Power of Video Marketing
Video marketing is currently one of the best, if not the best, ways of marketing your products and services. Why? Because…
They are informing and educating
Videos help customers understand products and services better. Remember the analogy we did earlier? With videos, you can show customers exactly how to use a product or service, making it easier for them to make informed decisions when buying or shopping.
You get to stay competitive
81% of businesses are now using videos. If you’re not one of them, you’re missing out and you might eventually go out of business. Making videos ensure that you can keep up with your competitors. If you’re lost as to how to get started, take a look at your competitor’s websites, social media pages or video streaming site pages and see what they’ve done. You can also contact us for help.
They boost conversions
Consumers say that a video helps them make a purchasing decision and guess how much of them? 91% of consumers! 74% of people who sees a product in action via an explainer video will buy it says Wyzowl. The information and the ability to showcase how your product works in videos are a great way to boost conversions. It’s like demoing a product to passersby in a supermarket and, if your product is a magical tool, people will certainly buy it.
Ready to get started in video marketing? Contact us now!