Video marketing is one of the best ways to promote your brand online. If done properly, video can easily, efficiently and effectively convey complex information that would require hundreds or even thousands of words to explain in text. In other words, videos are an excellent way of conveying information because it lets the audience see what is being explained or talked about in action.
Why is it so effective? Video allows prospects to see your products and services in action. And, depending on the video, it allows them to see you, the maker or provider of products or services that they are considering to get. In addition to that, when you show up in your marketing videos telling a story that prospects can relate to, you build connection and trust and these are very important because this is what will give them a strong push to ultimately avail your products or services.
While the effectivity of videos is what makes video marketing very important for businesses, the forecast of Cisco saying that video will account for 80% of all internet traffic by 2019 is another reason why you shouldn’t overlook this. You have to start video marketing right now. Learn how it works and how to do it at the very least.
Speaking of learning how to do it, first, you’ll need the tools necessary to help you create an astounding video for your marketing efforts. Let’s see some of the best video marketing tools today.
Wideo is an online video editing and creation platform that enables users to create professional looking videos even without prior experience. One of the best things about this online video editing tool is its drag and drop editor. You have access to pre-made elements that makes it easy to create video animations. This is perfect for explainer videos. If you like, you can also upload your own media files for uniqueness.
If you want a truly unique video, you can hire one of their professional video editors to help you create your video.
This one offers everything you need to create a video marketing campaign. From video creation, analytics to promotion tools. This is great if you want to keep everything in one place. Another unique thing about them is their videos. Using their editors, you can create interactive videos. For example, you can add a button that allows your audience to send you an email or to schedule a call. Basically, it adds clickable buttons on your videos.
It allows direct upload to YouTube or sharing to social media. It comes built-in with video analytics and allows you to set custom actions based on certain circumstances of how your audience interacted with your video. Perhaps one that sets this apart from other video marketing tools is its built-in email creator. It comes with pre-made email templates that allow you to easily create email messages with embedded videos.
Powtoon is similar to Wideo in that it allows you to create animated videos. They also offer a free account, allowing anyone to fiddle with their system to see how the system works. However, their free account only comes with 100MB storage and one can only create videos of up to 3-minute length in SD quality.
Aside from videos, you can also create GIFs. Further, you can also publish powerpoints and PDF files. One thing that sets them apart from others is their webinars and training which allows anyone to join to learn how to use their software and how to create effective videos.
Unlike our online counterparts, Filmora is a desktop application. That means with this, you can create videos anytime, anywhere.
Once known as WonderShare, Filmora video editor is one of the most popular video editing software at the time of this writing. Being a desktop application, it offers more advanced features and more powerful performance compared to its online counterparts. It’s perfect for all levels of experience, from beginner video editors to professional video engineers.
One of the best things about this is that it comes with a lifetime license for 59.99.
This one specializes in helping individuals and businesses create whiteboard animations. Like Filmora, it’s also a desktop application and also comes with a free license, though you need to stay connected to the internet if you were to use their free account.
It has thousands of royalty free images that you can use for your videos and like Powtoon, you can add GIFs too.
Those are just some of the most popular video marketing tools that can help you create an awesome video for your prospects and customers. We, at Video Marketing for All Niches uses a combination of these software plus our own custom solution to build incredible videos for your business. Contact us today to learn more!